GM. GM! This is the Content Founder. The #1 spot for personal branding & creator-first companies. Just got back from a week of cross country skiing in Norway. It was beautiful and the perfect time to step back after 6 weeks of working overtime. The first 2 hours of every day was filled with my brain processing and my body fighting to then arrive at peace and calmness. The good news is that I couldn't wait to get back to work. I guess that means I'm building something I love. Here’s what...
about 1 month ago • 6 min read
GM. GM! This is the Content Founder. The #1 spot for personal branding & creator-first companies. We’re 1 month into the notus Lisbon villa lock in. Haven’t worked this much in a long time… …also haven't had this much fun in a long time. Here’s what we’ve been up to. notus will be hosting our second in-person mastermind in Lisbon on March 21st. The Content Founder Mastermind is for B2B founders and business execs making $1M+ per year who are looking to scale their businesses through content....
about 2 months ago • 7 min read
GM. GM! This is the Content Founder. The #1 spot for personal branding & creator-first companies. Two weeks ago, the notus team and I moved into a villa together in Lisbon to lock in for the next 3 months. This proximity accelerates everything: Content output is at an all-time high Product development cycles are faster than ever And it's just fun to be in close to your team I'm also stoked to announce that notus will be hosting our second in-person mastermind in Lisbon on March 21st. The...
2 months ago • 8 min read
GM. GM! This is the Content Founder. The #1 spot for personal branding & creator-first companies. Two weeks to go before the Christmas break. Closing loops & making space to think. Made it onto Forbes 30 Under 30, which was a great reminder of how far we’ve come. There are a lot of moving pieces right now, but we're gonna push through. Here’s what you’re getting in today’s edition: How I'd use paid ads on LinkedIn in 2026 My beginner's guide to running your first LinkedIn ad campaign A...
4 months ago • 8 min read
GM. GM! This is the Content Founder. The #1 spot for personal branding & creator-first companies. Time is flying by. I can't believe we're approaching December already. This means the last few trips, content shoots, production sprints, and as much space as possible to think and strategize. Here’s what you’re getting in today’s edition: My 2-part retention engine that turns warm leads into lifelong customers How to grow your email list with banger lead magnets A fresh take on business from a...
4 months ago • 8 min read
GM. GM! This is the Content Founder. The #1 spot for personal branding & creator-first companies. In Switzerland after a wild travel week starting from Copenhagen, to Paris, to Vienna to celebrating my mum and my 28th birthday in Aarau. Now locking in till the end of the year. Here’s what you’re getting in today’s edition: The 8 steps I'd take to create an 8-figure personal brand on LinkedIn in 2026 My complete LinkedIn profile revamp guide to set the foundation for growth 28 lessons I've...
5 months ago • 8 min read
GM. GM! This is the Content Founder. The #1 spot for personal branding & creator-first companies. Leadership offsite wrapped up. Never ate this much pasta in a week. Zero regrets. Great to spend time with the team + full alignment for end of year sprint and Q1 2026. Let's get it. Here’s what you’re getting today: My 6-step LinkedIn profile revamp guide Get your first LI Recommendation (steal my script) Athletes becoming media brands Forwarded this email? Subscribe here Let’s get into it...
5 months ago • 5 min read
GM. GM! This is the Content Founder. The #1 spot for personal branding & creator-first companies. Wrapped up a cozy month in Copenhagen. Was good to get back into consistent routine. Now off to Rome for our leadership offsite and 2026 planning.Who's in town? Here’s what you’re getting today: How I turned a video journal into a 7-Figure business 3-step process to start the habit of video journaling Lessons in documenting the journey from a rising UK DJ Forwarded this email? Subscribe here...
6 months ago • 5 min read
GM. GM! This is the Content Founder. The #1 spot for personal branding & creator-first companies. We built out our GTM department in Q3 to help clients generate more leads: Done-for-you appointment setting ICP engagement tracking The core idea: build a demand gen engine on top of the existing content engine. We've already rolled it out to 8 clients. One already saw +10K revenue in 1 week. Fun times. Here’s what you’re getting today: 7 Steps I’d Take to Build a LinkedIn Content Strategy from...
6 months ago • 7 min read